JUDGEMENT OF QUALITY MARK IN MARKETING COMMUNICATION TOOLS OF HEALTH-TOURISM ENTERPRISES

Abstract

In our research we reviewed quality aspect of tourism. We used the results of
previous research, we examined „Jász-Nagykun-Szolnok County’s tourism
mark”. We considerated the results of winners: quality aspects among enter-
prises work in the tourism, we focused on the winner health tourism enterprises,
we valued role and figure of quality in their competitiveness.
We continued our research, half year later than they got the price. The main
aim of our research was: how can the health-tourism enterprise’s winners used
the „Jász-Nagykun-Szolnok County’s Tourism Mark” in their marketing-
communication?