TOURISM BRAND AND PRODUCT DEVELOPMENT OPPORTUNITIES FOR HEALTH TOURISM IN THE NORTHERN HUNGARY AND NORTHERN GREAT PLAINS REGIONS

Authors

  • Erika KERÉNYI Mátra Medical Institution, Mátraháza
  • Anetta MÜLLER Eszterházy Károly College, Eger
  • Erika KÖNYVES Debrecen University Tourism Department, Debrecen
  • Ibolya LÁZÁRNÉ FODOR Szolnok College, Tourism Department
  • Attila MOSONYI Hetényi Géza Hospital, Szolnok

Keywords:

healths tourism, marketingcomunication, branding

Abstract

This article describes the Swiss – Hungarian Cooperation Programme for the
sixth priority areas: administration of tourism ’brand and product sample
program “Northern Hungary and Northern Great Plains region of the application
software”, development priorities and the anticipated effects of development.

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Published

2025-02-05

Issue

Vol. 37 (2010): Az Eszterházy Károly Katolikus Egyetem tudományos közleményei. Tanulmányok a sporttudomány köréből = Acta Universitatis de Carolo Eszterházy Nominatae. Sectio Sport

Section

Studies

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