BRANDING ABILITY OF EKF-EGER HÉSZ BASKETBALL TEAM IN CONNECTION WITH MAIN ELEMENTS OF BRABNDING

Abstract

In our article we use primary and secondary research. We analyse the
branding elements and branding system of Ekf-Eger Hész Basketball Team. In
our hipothesys is the following: reputation of the basketball team and members
of the fan and appearance int he media we can increase with the using the
suitable marketing tools. We can prove this hipothesys with our research.
We decided the way of the development of branding.