USE OF SOCIAL MEDIA OF TO U RISTS DURING TRAVELLING

Abstract

By the wide spread of internet use the tourism service providers with their
promotions appeared on the web and get closer to the potential customers
which indicated that the internet became the most rapidly increasing plat
form of tourism.
During the last few years social media pages and contents - which are
handled as the third pillar of digital content next to internet access and smart-
phones - , the online electronic word-of-mouth marketing, grouped informa-
tion filtering, personalization, web- and mobile applications have a determin-
istic role in tourism.
In this research on one hand we wanted to get an overview about what is
the role of social media and user generated contents during travel planning
among aduit internet-users. On the other hand we were looking for the an-
swer to how diverse the use of social media during the whole travel procedure
- before the travel, during the travel and after.
According to the results we can conclude that the use of traditional infor-
mation sources during travel organization is still deterministic. The user gen-
erated contents and social media are important during the travel procedure
- especially before and during the travel.